BWF at CES
The BWF team hit the road again for Las Vegas last week to represent two clients, Vivick and Rockhip, at the Consumer Electronics Show (CES). CES is the largest trade show in North America and largest technology trade show in the world, taking place at the Las Vegas Convention Center, just minutes from The Strip.
BWF was responsible for making sure both our clients made a splash in the US market at CES. Vivick, a China-based company, was at CES for the first time. Vivick’s booth had steady crowds filled with industry affiliates, buyers, and media, “oohing” and “aahing” over some innovative products, mainly Vivick’s solar panel chargers and their waterproof iPad Aquaguard. Considering it was their first time there, Vivick had great success garnering publicity, with reporters and bloggers itching to get samples of their products to review.
At the complete opposite end of the convention center (literally miles away) was Rockchip’s booth. Rockchip is a very popular Chinese chip-making company, who was also making their first appearance at CES this year. The new RK2918 chip, being used in the Android 4.0 Ice Cream Sandwich tablet, has improved tablet performance dramatically, drawing eager folks to check out more behind the technology. Rockchip was able to keep its booth busy not only with their technological innovations, but also with free keychains and custom Rockchip red scarf giveaways every hour. Everyone loves giveaways, especially at CES!
While perusing the floor, what especially stood out (besides the “booth babes”) was the miles and miles of booths selling iPad and iPhone accessories. I have never seen so many different concepts for cases before! From leather, to bedazzled to shock-resistant… everything you could have possibly imagined was there on display.
With great success achieved with both of our clients, Vivick and Rockchip, we can’t wait for the opportunity to return to CES 2013!
bwfpr
