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BWF at CES

January 18, 2012

The BWF team hit the road again for Las Vegas last week to represent two clients, Vivick and Rockhip, at the Consumer Electronics Show (CES). CES is the largest trade show in North America and largest technology trade show in the world,  taking place at the Las Vegas Convention Center, just minutes from The Strip.

BWF was responsible for making sure both our clients made a splash in the US market at CES. Vivick, a China-based company, was at CES for the first time. Vivick’s booth had steady crowds filled with industry affiliates, buyers, and media, “oohing” and “aahing” over some innovative products, mainly Vivick’s solar panel chargers and their waterproof iPad Aquaguard. Considering it was their first time there, Vivick had great success garnering publicity, with reporters and bloggers itching to get samples of their products to review.

At the complete opposite end of the convention center (literally miles away) was Rockchip’s booth. Rockchip is a very popular Chinese chip-making company, who was also making their first appearance at CES this year. The new RK2918 chip, being used in the Android 4.0 Ice Cream Sandwich tablet, has improved tablet performance dramatically, drawing eager folks to check out more behind the technology. Rockchip was able to keep its booth busy not only with their technological innovations, but also with free keychains and custom Rockchip red scarf giveaways every hour. Everyone loves giveaways, especially at CES!

While perusing the floor, what especially stood out (besides the “booth babes”) was the miles and miles of booths selling iPad and iPhone accessories. I have never seen so many different concepts for cases before! From leather, to bedazzled to shock-resistant… everything you could have possibly imagined was there on display.

With great success achieved with both of our clients, Vivick and Rockchip, we can’t wait for the opportunity to return to CES 2013!

A New Era for BWF

January 13, 2012

It’s been a long journey for Brotman Winter Fried Communications, and we have now begun the next chapter.  On November 1st, 2011, BWF was acquired by Sage Communications, and on December 13th, 2011, we moved into the new Sage offices in McLean, VA. In Falls Church, our offices fluctuated between 8-12 employees; now, the seven remaining BWF employees have joined over 40 Sage employees in a brand-new fifth floor office.  It’s an exciting time for Steve, Kenny, Charlie, and the rest of us on the BWF team, as the acquisition brings new opportunities for our clients as well as our professional knowledge. Sage provides a unique fusion of public relations, advertising, marketing and interactive services to a variety of client types, which perfectly complements BWF’s expertise in special event management, grassroots marketing, and consumer public relations.

With the acquisition has come some other great changes; our logo has been updated, our website has gotten a facelift, and the company is now officially known as Brotman-Winter-Fried, a Sage Communications company.  As we settle into the new office space and continue to incorporate into the new company, we are thrilled to explore how better we are able to serve our clients. It’s an exciting time for us internally, as well as for our clients, vendors, and colleagues… we can’t wait to see what happens next!

Social Media Marketing by the Numbers [Infographic]

January 21, 2011

Reposted from Hubspot Blog. Follow them on Twitter and Facebook.
http://blog.hubspot.com/blog/tabid/6307/bid/8594/Social-Media-Marketing-By-The-Numbers-Infographic.aspx

Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more.

NOVA Rugby and BWF Communications Team Up for USA Rugby Men’s Club Playoffs

January 19, 2011
NOVA BOG Chair Ken Fraine and president Clarence "Weasel" Williams are all smiles with members of Brotman-Winter-Fried Communications, following the first partnership meeting after landing the 2011 USA Rugby playoffs. Pictured From left to right Account Executive Lane Errington, President and COO Steve Winter, Ken Fraine, Senior Account Manager Shaun May and Clarence Williams.

Reposted from NOVA Rugby’s website:

NOVA Rugby announces that our club will join business partner Brotman-Winter-Fried Communications in hosting the Eastern USA Rugby Men’s Club playoffs May 20-21 in Northern Virginia.

The playoffs will consist of 12 matches between 24 teams from the Men’s Division I, II and III Men’s clubs, who will vie for a place in the Final Four Championship weekend later in the spring. Currently, the event is scheduled to be held at Signal Hill Park in Manassas, however, NOVA and Brotman-Winter-Fried may explore other options as a venue.

NOVA would like to thank Brotman-Winter-Fried for putting together a terrific bid to make this possible. This is an exciting and grand opportunity for NOVA Rugby to set itself apart from other clubs in the Washington D.C. area, and will need all active players and alumni to join us in putting on a world-class event. Those who wish to sponsor the event, volunteer or bid for a services contract should contact Clarence “Weasel” Williams at cfwilliams10@hotmail.com.

USA Rugby announced the award of the bid for the event in a Dec. 13 letter sent to the Brotman-Winter-Fried group.

“We are confident that you and your Host Committee will represent USA Rugby with immense professionalism and successfully organize one of the United States premier domestic rugby events,” Lindsay Tiernan, of USA Rugby, said in the award letter.

Putting on a first class event is the exact goal of the team at Brotman and of NOVA. NOVA Board of Governors Chair Ken Fraine and Men’s President Clarence “Weasel” Williams met in late December with Brotman officials to begin laying the ground work of our partnership. NOVA has already held one planning meeting as well, and will hold meetings about every 6 weeks leading up to the May event.

Brotman-Winter-Fried Communications is a Falls Church based company, which approached NOVA, PRU, MARFU and other local rugby groups with their plan to submit bids to land a USA Rugby event in 2011.

The company has more than 40 years of experience in marketing, advertising and special event management, and promotion, amongst other services, and in recent years has turned toward events like youth USA Hockey as a means for profit and boosting our area for large sporting events.

While the company will lead the organizing and planning of the event, for their profit, NOVA has offered an army of volunteers, consultation on first-class rugby events and sponsorship opportunities. We feel this partnership offers the chance to run one of the best rugby events in the nation, and a fantastic sponsorship opportunity for NOVA.

This is a hugely important step for the advancement of NOVA as one of the premier clubs in the U.S. and the perfect springboard to launch us into a successful 2011 campaign.

Again, NOVA’s administrators would like to thank Brotman-Winter Fried Communications for having the vision and organization to submit a successful bid for this event.

Congratulations to us all.

BWF Takes on Vegas for the Consumer Electronics Show Part 2

January 14, 2011

In an earlier post I shared a few of the many highlights of the 2011 Consumer Electronics Show. In addition to that, here are a few of the valuable lessons I learned from my CES experience.

Lessons Learned

1) Always be Prepared for a Side Trip – No, I’m not talking about bailing a coworker out of jail, but rather a trip to somewhere like Kinko’s to deal with any last minute needs that happen to rear their ugly heads. It’s pretty much a guarantee that you will run into a circumstance such as needing to change a printed material, running out of fact sheets or being in dire need of blank CD’s. Yes, these unforeseen detours seem like catastrophes at the time, but remember to breathe and everything will fall into place. Also, the 24-hour Kinko’s on Paradise & Flamingo is adjacent to a Starbucks and is a pretty happening place. The only thing that would have made it better was if an Elvis impersonator came in to make copies of marriage certificates.

2) Don’t rely on WiFi – It’s a techie show, there has to be internet access and it’s going to be lightening fast! Well, that wasn’t exactly the case. If you’re going to be in a situation where you need to email something or require an internet connection, don’t rely on the onsite internet connection to help you get the job done. Luckily, we had access to the CES exhibitors lounge, but it lacked a reliable wireless connection. Instead, we had to be on the lookout for one of the few available Ethernet chords to connect to the internet. If I have to spend valuable time squatting for an Ethernet chord ever again, it will be too soon! Also worth noting were the granola bars and trail mix in the members’ lounge, which served as my sustenance for the 9 hour show days. Without them, I might not have survived due to the length of the vendor lines at all hours of the day.

3) Bring your Chargers – It might be stating the obvious to some, but bringing chargers for the arsenal of things you need for the show to the show floor is a must. Between the 9 hours minimum on the show floor, the after events and everything in between always have your phone charger handy and charge it when you get a free moment. There are outlets throughout the exhibition hall, and phone and camera charging proved to be one of the easiest things to do at CES!

BWF Takes on Vegas for the Consumer Electronics Show Part 1

January 14, 2011

From January 6th through January 9th, the BWF team took our show on the road to Las Vegas to represent two clients at the largest trade show in North America, the Consumer Electronics Show (CES). For those unfamiliar with the show, it’s where major players in the electronics world unveil their new products while serving as a “who’s who” of the industry. While BWF has been representing clients at the show for over a decade, this was my first time at CES and it proved to be an amazing learning experience. Without further adieu, I will share three highlights from my inaugural trip to CES.

Highlights

1.) One word: ShowStoppers – ShowStoppers is an event held at many major tradeshows that allows exhibitors to interact with the press in a setting outside of the tradeshow floor. The attendees include the press (from just about every conceivable outlet), the exhibitors and their savvy PR people to connect the two. For the duration of the four hour event, we were facilitating interviews, giving product demonstrations, handing out press kits and interacting with media. There were over 1,300 journalists, analysts and bloggers in attendance who went around interviewing exhibitors and broadcasting on site. The highlight of the evening was connecting both our clients with Dr. Gadget of “Extra,” who was super friendly and enthusiastic. And to add to the fun, he gave us insider information on how Mario Lopez is adjusting to fatherhood.

2.) The Big Reveal – Having CES as a stage to introduce a new company as well as their new products is an experience I won’t soon forget. For our client, PocketBook USA, we were charged with introducing the Ukrainian company to the United States while unveiling their new product line of e-Readers. We planned and executed a well-attended press conference at their booth on Friday which was the end result of advanced media outreach and onsite guerilla marketing. Our very own Steve Winter served as the emcee for the presentation, and if we ever get tired of tradeshows we might pursue the avenue of providing entertainment for Bar-Mitzvahs and cotillions.

3.) Taking the Floor – I must admit representing two clients at the show did not leave a lot of time for perusing the show floor. I did not become an expert on smart TV’s, and I couldn’t even tell you what Lady Gaga unveiled for Polaroid. While I may have let down my friends who wanted the inside scoop and a picture of Lady Gaga, I was still able to take in some incredible things in passing. Microsoft had a space larger than most apartments that was even staffed with a help desk to assist people in navigating through it. I also managed to walk right into Reese’s official announcement for their new candy, which will be like their original minis but smaller and without the annoying gold wrapper. It looks like I won’t be finding any more of those in the dryer!

When the Snow and Ice Fall, So Does Admission Price at the National Museum of Crime & Punishment

January 4, 2011
CSI - Reconstruction2

As the winter weather season begins in the DC Metro area, the National Museum of Crime & Punishment kicks off their Snowbird Special for the chilly months. Anytime that the District of Columbia is under a Winter Weather Advisory or Warming issued by the National Weather Service, the museum will offer $10.00 admission to anyone who states “I’m a Snowbird” at the admissions desk.

Admission to the museum offers guests access to interact with a realistic forensics lab, create ID cards and fingerprints, and use a lie detector test. Visitors will also experience first-hand the skills necessary to fight crime through such interactive components as a simulated FBI shooting range and high-speed police chase simulators. The National Museum of Crime & Punishment provides America’s most thorough and comprehensive study of the development and evolution of crime and punishment throughout history dating as far back as Europe’s Middle Ages. By presenting the concept of crime and punishment through the eyes of both the criminal and the crime fighter, NMCP presents both the fascinations and the horrors of this harsh everyday reality, like never before.

The Snowbird reduced admission rate will take effect throughout Winter 2010/2011 on any day where DC Public Schools close early or completely and/or when the National Weather Service issues a Winter Weather Advisory or Warning for Washington, D.C. The museum is rarely closed for winter weather; call 202-621-5550 or (202) 870-2343 to verify daily hours.

Visit http://www.crimemuseum.org for more information.

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